Investing in excellence: inside KSB UK’s 2026 National Sales Meeting
A united team, shared learning, and a strengthened commitment to customer‑focused service; all at the heart of KSB UK’s 2026 National Sales Meeting as colleagues aligned, connected, and looked ahead to the year’s priorities.
KSB UK brought its national sales team together for a two‑day development event designed to strengthen skills, enhance collaboration, and reinforce the company’s commitment to delivering outstanding customer service. The annual National Sales Meeting has long been a key part of KSB’s approach to continuous improvement, but this year’s gathering offered a deeper focus on alignment, mindset, and the shared mission that drives the business forward.
From the outset, the event highlighted KSB’s belief that investing in people is essential to delivering value to customers. In his opening address, KSB UK’s Managing Director, Dale Croker, emphasised that collaboration is central to the success we achieve as a business, and that a united, well‑informed team plays a critical role in ensuring customers receive the expertise and support they expect from KSB.
Strengthening alignment across market areas
Throughout the event, team members from each market area delivered presentations exploring current responsibilities, challenges, and strategic priorities. These sessions not only offered insights into individual markets but also demonstrated how the different areas of the business can work together more closely to drive better outcomes for customers.
KSB is a major global organisation, and in the UK it operates across a wide range of sectors, including Energy, Water, Building Services, General Industry, and PCC. These sectors are supported by a diverse customer base encompassing end users, consultants, contractors, distributors, and OEMs.
Given the scale of the product portfolio and the variety of markets served, KSB has dedicated specialist teams focusing on pumps, valves, and service. Their expertise ensures that every customer receives informed, tailored support. The presentations at the meeting brought this structure to life, illustrating how these teams collaborate across regions and applications to deliver high‑quality, cohesive solutions.
Discussions highlighted evolving customer expectations, opportunities for knowledge sharing, and areas where enhanced cooperation can lead to more streamlined and effective solutions. By deepening understanding across regions, the sales team strengthened its ability to provide consistent, joined-up support nationwide.
The Regional President, Tuomas Karhu, provided a detailed overview of sales performance across the UK, offering a clear picture of recent successes, emerging opportunities, and the strategic direction for the year ahead. This transparency reinforced a sense of shared purpose and encouraged teams to work collaboratively towards common goals.
Building connections beyond the meeting room
While the event focused heavily on strategy and professional development, it also recognised the importance of building strong working relationships. A relaxed team‑building session of mini golf allowed colleagues to connect in a more informal environment, followed by a shared Chinese buffet that encouraged conversations to continue well into the evening.
Moments of friendly competition and light‑hearted humour helped strengthen rapport across regions, an important foundation for smoother collaboration in the months ahead.
Developing skills that drive customer success
The second day of the meeting began by celebrating achievements from the previous evening’s activities, before moving into one of the most impactful sessions of the event: a keynote delivered by guest speaker Mark Rhodes.
Mark’s session explored practical sales behaviours, customer communication techniques, and – notably – the importance of maintaining a positive and resilient mindset. His message extended beyond the sales function, offering tools and perspectives valuable to anyone striving to perform at their best.
Attendees described the session as inspiring, relevant, and immediately applicable to real‑world customer interactions.
Mark Rhodes provides the team with insightful knowledge and new skills.
A closing message of purpose and direction
The event concluded with final remarks from Dale Croker, who reiterated the value of continuous development and the essential role these skills play in strengthening the customer experience. He highlighted how the collaboration, insight, and focus built over the two days will support KSB UK’s continued momentum and success throughout 2026.
Reflections from attendees
Feedback from participants reflected the positive impact of the two‑day event:
- “There was a strong sense of collaboration and positivity throughout, driven by the enthusiasm and energy of the hosts.”
- “Bringing the whole team together worked well and mixing the tables up. [The event provided a] better appreciation of what other departments within KSB do.”
- “ I also felt the speaker was very good and gave me a few thoughts and pointers for the future.”
- “I genuinely look forward to the next one, as spending time getting to know colleagues and understanding who to contact in certain situations is as key a takeaway as any other.”
These reflections underline the value of bringing teams together for focused, thoughtful development – both for strengthening internal cohesion and for elevating the service delivered to customers nationwide.
A shared commitment to customer excellence
KSB UK’s 2026 National Sales Meeting reinforced a message that resonates strongly across the business: when we invest in our people, we directly strengthen the service and support offered to customers. Through shared learning, alignment, and a unified purpose, the team is well‑positioned to continue delivering high‑quality, customer‑focused solutions throughout the year.