KSB 2025 Product Launch and German Beer Festival Successfully Held
Shanghai, October 24, 2025 – KSB Shanghai Pump Co., Ltd. successfully hosted its annual Product Launch and German Beer Festival at its Shanghai facility, marking a significant milestone in the combination of German engineering excellence with the Chinese market.
Distinguished Attendees
The event was honored by the presence of Mr. Zhu Xuejun, Party Secretary and Chairman of Minhang District CPPCC; Mr. Zhang Jianxin, Director of Jiangchuan Sub-district; Mr. Ralf Kannefass, Managing Director of KSB Management SE and CSO; Ms. Sonja Ayasse, KSB Global Executive Officer Communications; and Mr. He Jun, REO of KSB Asia North, along with other senior leaders.
Product Innovation
KSB unveiled two new flagship products—AmaCan D and AmaCan P—reinforcing the company's commitment to German quality and engineering excellence for its valued customers.
Digital Transformation Success
KSB Shanghai achieved a significant milestone in its digital transformation journey, recording nearly RMB 8 million in digital sales this year.
This achievement demonstrates KSB's successful evolution from a traditional manufacturing enterprise to a company capable of delivering innovative software solutions.
The company's roadshow vehicle was brought on-site, providing guests with a hands-on demonstration of how digitalization is transforming the business—"from selling pumps to selling code."
Looking Ahead
The annual KSB Product Launch and German Beer Festival represents more than a celebration—it embodies cultural fusion and technological bridges.
As KSB continues to blend heritage with innovation, the company looks forward to creating a brighter future with its partners and witnessing more breakthrough moments ahead.
Culture is not translation, but co-creation; Technology is not isolation, but connection—and KSB achieves both.
