A Wave of Technology
Wave parks require multiple pumps for an endless ride.
Surfing has historically had its own culture and traditions. It is synonymous with beautiful people in beautiful places, living the dream of escaping from their everyday lives. While not everyone lives in Hawaii or California, which supply some of the best natural surf conditions, more people have gained int erest in action sports like surfing. This wave of popularity has made surfing a big business. In 2008, the Surf Industry Manufacturers’ Association estimated that the surfing industry was worth $7.2 billion in the U.S. The surfing industry, including the clothing and fashion markets that bring in a similar revenue stream, continues to grow. The global surfing market is expected to reach $13.2 billion by 2017. Some surfers may say that nothing beats the real thing, but since most people do not live on the coast, a void exists in this market for those who seek the thrill of catching the perfect wave. This void led to the development of artificial wave technology and the creation of surf simulators. These machines can be found in theme parks, shopping malls, dedicated surf parks and action sports zones. Many cruise ships also have surf simulators.