Privacy Statement

Data privacy and protection

Storage of access data

Every time a user accesses a page on the KSB web site or opens a file, this access data is stored in a log file on our server.

Each data record for a request consists of the following general information:

  • Original link from which the request originated
  • Name of the file
  • Date and time of the request
  • Volume of data transferred
  • Access status (file transferred, file not found, etc.)
  • Result of the web browser type query
  • IP address of the requester

The stored data is used exclusively for statistical purposes. The information is not made available to or shared with third parties, either for commercial nor non-commercial purposes.

Collection of personal information

Personal information is collected only when users provide this information themselves, for example in the course of registration, when completing forms or when ordering information material. KSB uses this information to respond to enquiries or requests and to provide users with information on the company’s products, services or offerings in general. The information is not made available to third parties outside of the scope of the newsletter, either for commercial or non-commercial purposes. You can at any time revoke the consent to save and use your personal information with subsequent effect. Simply communicate your preference to:

Users have the right to receive, upon request and free of charge, information about the personal information stored about them or their pseudonym. They are also entitled by law to have their personal information corrected, locked or deleted. Simply communicate your preference accordingly to: KSB 2 Cotton Way, Loughborough, Leicestershire, LE11 5TF or


If you sign up to receive our newsletter, the information you provide will be used primarily for this purpose.

You must specify your e-mail address to sign up for the newsletter service. To ensure that the registration process was in fact initiated by the actual owner of an e-mail address, we employ the “double opt-in” process, which allows us to document that the newsletter was ordered and a confirmation e-mail was sent and replied to. This is all the information that is collected. To improve our newsletter services, in particular to avoid multiple orders, we will forward the e-mail address you provide us with to our European subsidiaries for comparison purposes. Once received, your e-mail address will only be used for this express purpose. Other third parties will not be involved. You can at any time revoke the consent to save your personal information and the use of it for newsletter distribution. A corresponding link is placed at the bottom of each newsletter. Alternatively, you can send us an e-mail at communicating your desire to cancel your newsletter subscription.

Universal Analytics

Our web site uses the Google Universal Analytics service, a web analysis service offered by Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA - “Google”). To this end, Universal Analytics leverages user IDs to identify the visitor of the web site, among other things. The information saved for this user ID in relation to the way in which you use this web site is typically sent to a Google server in the United States, where it is stored. Since IP anonymisation is activated on these web sites, Google will first shorten, or abbreviate your IP address within the territory of the member states of the European Union or in other signatories to the European Economic Area Agreement. Only in exceptional, isolated cases will the full IP address be sent to a Google server in the United States and then be shortened. On our behalf, Google will use this information to evaluate and assess how you use the web site, create reports on web site activities and provide additional services to the web site operator in connection with web site and Internet usage (e.g. analysis of cross-device usage behaviour). The IP address sent by your browser as part of Universal Analytics activities will not be merged or correlated with other Google data. If you want to prevent your web site usage data (including your IP address) from being collected and sent to Google as well as prevent this data from being processed by Google, click the following link to download and install the corresponding browser plug-in:

Link: Browser add-on to deactivate Google Analytics (

As an alternative to the browser plug-in or if you are using a browser app on a mobile device, click the following link to set an opt-out cookie, which will prevent Google Analytics from collecting data on this web site (this cookie only works in this browser and only in conjunction with this domain; if you delete your cookies in this browser, you will need to click the link again): <a onclick="alert('Google Analytics was deactivated');"href="javascript:gaOptout()">Deactivate Google Analytics</a>
Note that this web site uses Google Analytics with the extension “_anonymizeIp()”. As such, IP addresses are only processed further in shortened format to prevent any direct correlations with a specific individual from being made.


This web site uses Google Conversion Tracking. If you reached our web site via an advertisement delivered by Google, Google Adwords will place a cookie on your computer. The tracking cookie is set when a user clicks an advertisement delivered by Google. These cookies expire 30 days later and can no longer be used for personal identification purposes. If the user visits specific pages on our web site and the cookie has not yet expired, both KSB and Google can determine that the user clicked the advertisement and was taken to this page. Every Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked via the web sites of AdWords customers. The information acquired using the conversion cookie is used to generate statistics for AdWords customers who have decided in favour of tracking. Customers then learn about the total number of users who clicked their advertisement and were taken to a page with a tracking tag. They do not receive any information that would allow them to uniquely identify users, however. If you do not want to be involved in tracking, you can choose to not have a cookie set either by deactivating the automatic cookie-setting function of your browser or configuring your browser to block all cookies from the “” domain. Please note that you may not delete opt-out cookies if you do not want analytical data to be logged. After you have deleted all cookies in your browser, you must reset the respective opt-out cookie.

Additional Information