Award for marketing campaign
On 10 April 2013, KSB Aktiengesellschaft, Frankenthal, Germany, was awarded the BtoB prize for the commercial presentation of its SuPremE high-efficiency synchronous reluctance motor by the German Association of Communications Agencies (GWA).
The Association honoured the campaign for the world’s most efficient magnet-less pump motor at Hannover Messe with the “GWA Profi Award” in the category of “Industrial goods larger than two billion”.
This is a brand prize for BtoB communication – the successful addressing of messages to professional decision-makers at companies. The GWA awards the prize for comprehensive, creative and long-term marketing campaigns.
The launch campaign for the KSB SuPremE received the award for its intelligent yet simple approach.
The jury was comprised of members from BtoB companies as well as representatives from the worlds of academia, research, media, advertising, market research and communications agencies.
They judged the brand communication strategy as a whole, including clear and comprehensible statements on the brand and communication strategy, as well as the success and sustainability of the measures.