REEL stands for quality, passion, excellence and flexibility.
REEL values Quality:
- State-of-the-art products.
- Comprehensive testing to assure reliability and long service life.
- Superior value for money.
- Ability to adapt product generation processes.
- Qualified and committed co-workers.
- Intense collaboration with universities and institutes.
- Global awareness, cultural sensitivity and environmental concern.
- Ethical behavior and corporate social responsibility.
- A consultative, collegial approach to customer relations.
REEL values Excellence:
- Sustained technology sector leadership.
- Constant improvements to maintain benchmark energy efficiency.
- Specialized R&D focus on product compactness.
- Holistic competence in mechatronics for better integrated solutions.
- Individualized solutions to meet specific needs.
- Tailor-made product solutions, even for small orders.
- Established protocols reduce time-to-prototype.
- Expert software & hardware customization.
- Mix-and-match modularity.
- Technological openness to any application.
- Simple solutions to meet complex customer needs.