Our commitment to sustainability

REEL embodies and passionately believes in values of long-term mutual benefit to our customers, to us, and to the world we share. These include honesty, trust, dedication, flexibility and professionalism – so that, together, we can create a sustainable future for us all.


The pillars of REEL Responsibility:


UN Global Compact

REEL is committed to upholding the ten principles of the United Nations Global Compact, which promote sustainability, human rights, transparency and fairness in business.


Total quality

REEL provides top-quality products and excellent customer service. We model our efforts on the Business Excellence Model of the European Foundation for Quality Management (EFQM), and we implement rigorous and ongoing quality management in every area of our work.


Environmental protection

REEL supports the goals of the Kyoto Protocol. Our products contribute to protecting the environment by reducing energy consumption through increased efficiency, and our vision for the future focuses on renewable energies.


Social responsibility

REEL is committed to supporting the education and training of young people, and to encouraging interest in science and technology.


Employee safety & growth

REEL provides a safe, friendly and supportive professional environment for its employees, to help them become more productive and creative in meeting our common goals. The training opportunities focus on reducing health-and-safety risks and on personal and professional-growth seminars.

Additional Information
REEL SuPremE_tea_original

REEL SuPremE® motor

The synchronous reluctance motor ensuring premium efficiency without magnets.


More to REEL SuPremE® motor