REEL - Transforming ideas into progress. With efficient energy and innovative drives

REEL brings transformative technology and state-of-the-art energy efficiency to the vital and complex task of controlling the speed of electric motors. 

From our roots in industrial northern Italy, REEL has grown into a leading supplier of innovative, reliable power-drive solutions, backed by personalized service and professional support. With our commitment to quality and our tightly knit organization, we have the flexibility to fuel progress for our customers today and to devise even better way to serve them tomorrow and beyond. We share this commitment as a new member of the KSB Group. Together, we will be able to assist customers locally throughout the world in optimizing their energy and driving their ideas to fruition.



REEL - Competence becomes customized solutions.

Profile to Profile

A story of success

From the beginning to the latest product innovation in a glance.

History to A story of success

Brand values

REEL stands for quality, passion, excellence and flexibility.

Brand values to Brand values

Corporate responsibility

REEL embodies and passionately believes in values of long-term mutual benefit to our customers, to us and to the world we share.

Corporate Responsability to Corporate responsibility


REEL realizes customer-specific solutions and offers a global competent service.

Location to Location


From competence to custom solutions

Applications to Applications

KSB – Meet the global player

With sales revenue running to 2,2 billion euros, the KSB Group is one of the leading suppliers of pumps, valves and systems. Worldwide, KSB employs more than 16,000 people – all committed to providing excellent service and the highest product quality.

The KSB Group to KSB – Meet the global player
Additional Information